The challenge
Organizing a group trip usually means scattered chats, spreadsheets and confusion about who paid for what. Founder Slana Gibson needed the whole product built from scratch.
Case study · Travel · Group trips
Group It UpTravel Together, Better Together
Group It Up is an all-in-one group travel app for planning, sharing and managing trips with friends, from vacations and business trips to spontaneous getaways.
ClientSlana Gibson, CEO
PlatformsiOS, Android
Our roleDesign, build, support
What we built
Design, development, front end and back end: one app for itinerary planning, trip discovery, expense splitting and host-led booking, with updates that reach everyone in real time.
The result
Launched on both iOS and Android. In the founder's words, the app crossed 100 downloads in its first month, and over 70% of users were still active two weeks in.
Inside the App
What Group It Up Can Do
The features we designed and built, explained in plain English.
Smart planning
Set the destination and dates, invite others and collect everyone's ideas in real time.
Real-time sync
Every member gets instant updates when the itinerary changes.
Discover and join trips
Browse itineraries by location, see the day-by-day plan and request to join.
Host or guest
Join a trip, or create and host your own, set the itinerary and invite others.
Host-led booking
Once everyone has joined and settled their share, the host finalizes and books the trip.
Expense management
Log payments, assign contributors and calculate balances automatically, with partial payments, multiple currencies and a full history.
Our Role
How We Delivered It
- UX/UI designFlows, wireframes and a clickable prototype approved before development.
- App developmentBuilt in sprints, with a live demo every week.
- Product strategyDeciding together what belongs in each version, and what can wait.
- SupportFixes, updates and new features after launch.
What we deliveredUI/UX design in FigmaiPhone appAndroid appAdmin appFirebase back endApp Store and Google Play releaseOngoing support
Technology
How Group It Up Is Built
Four tools, each chosen for a reason, from the first design to the live product.
Figma
Every Group It Up screen was designed and prototyped in Figma, and approved before development started.
React Native
One React Native codebase runs as a native app on both iPhone and Android.
ReactJS
The admin app that runs the product behind the scenes is built in ReactJS.
Firebase
Firebase runs the back end: accounts, data, file storage and real-time updates.
Also insideReal-time syncMulti-currency expensesData encryption
Client Review
Group It Up, in the Client's Words
The full review, exactly as the founder wrote it.
Niftonic built Group It Up from scratch design, development, everything from frontend to backend. We launched on both iOS and Android, crossed 100 downloads in our first month, and over 70% of our users were still active two weeks in. I've felt like a priority since the beginning. What impressed me most wasn't just the quality of work; it was the relationship we built as a team. They exceeded my expectations, and I'll always refer colleagues to them.
Slana GibsonFounder & CEO, Group It UpFAQ
Questions About This Project
01What technology is Group It Up built with?
Group It Up was designed in Figma. The iOS and Android apps are built with React Native, the admin app with ReactJS, and the back end runs on Firebase.
02Which platforms is Group It Up available on?
Group It Up is built for iOS and Android, with an admin app for managing users and content.
03What did Niftonic do on Group It Up?
UX/UI design, app development, product strategy and ongoing support: from the first wireframes to the App Store and Google Play release.
04Can Niftonic build an app like Group It Up for me?
Yes. Send us a message for a free consultation. We reply with a written scope, timeline and quote, and there is no upfront payment to get started.
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